ADWEEK: Jerry Rice Plays Prankster in NFL Playoffs Ad for DraftKings →

DraftKings "Cooler"

It's wet! It's wacky! It's buckets of fun!

Legendary wide receiver Jerry Rice grabs a big-ass cooler and helps a DraftKings winner celebrate—NFL sidelines style!—in the sports betting brand's new commercial timed to the playoffs.

By David Gianatasio

Read the Muse by Clio article here.